Dympna McKenna
Copy Strategist & Marketing Mentor for Hospitality & Tourism
Dympna McKenna
I’m Dympna, an award-winning copywriter and marketing mentor for Hospitality & Tourism. I help companies and independents supercharge their websites and marketing channels with powerful words so they work harder and smarter!
With so much white noise out there, the trick is having your messaging and comms sing from the rooftops, and when you’ve got great copy, loaded with benefits, you’re way more likely to get the right results.
With 25+ years in hospitality & tourism, I understand the nuances of the crazy complex industry. All my time spent in sales and marketing means I love getting into the nitty-gritty of communications and selling.
My passion is writing long-tail copy; websites, blogs, nurture sequence emails, newsletters, PR, and brochures. I’ve also dabbled in ghost writing, and was commissioned to write HIT Scotland’s 30th Anniversary memoir. A privilege to scribe!
I’ve been writing ‘officially’ since 2021. My first client was the National Trust for Scotland, since then, I’ve worked with luxury hotels and venues, visitor attractions, sector charities, digital marketing agencies, the press and media.
I recently started delivering copy coaching sessions for those ready to overcome their writing fears and find their voice, with a sprinkle of selling magic. My clients are seeing incredible results, and I couldn’t be prouder of their newfound confidence.
Who do I help? Medium to large-sized businesses and smaller independents in Hospitality and Tourism who are ready to up their marketing game with powerful words, increasing engagement and boosting sales. Make your words work harder!
Dympna McKenna
dympna@dympnamckenna.com
Please quote ‘Buell Hospitality’
Dympna McKenna
Award-winning Copywriter
A Case Study: National Trust for Scotland
The National Trust for Scotland is a Scottish charity and the nation’s largest conservation organisation, protecting and preserving historic buildings, coastlines, gardens, mountains, and islands. The Travel Trade team at NTS offer exclusive experiences to visiting groups, including behind-the-scenes and archaeological tours of their incredible sites, complemented by great quality hospitality, food and drink.
As the trusted copywriter for the NTS Travel Trade team, I am regularly tasked to create compelling and engaging content to inspire travel trade professionals worldwide. From regional showcases and property highlights to exclusive experiences, press releases, and launch campaigns, I bring Scotland’s heritage to life through persuasive storytelling.
Before writing copy for the Travel Trade team, thorough product research is vital to guarantee each campaign’s success. This involves exploring the site’s unique value point and visitor appeal. Close collaboration with the travel trade team is fundamental to align content with market needs to inspire, engage, and convert interest into bookings.
“Dympna has very quickly become our go-to copywriter for the travel trade and hospitality department at the National Trust for Scotland. Our audiences include the MICE sector, travel trade and the wedding market. Dympna has provided us with inspiring and relevant copy for these markets, helping us bring to life the stories and experiences we want to share, and inspire a love for Scotland. All briefs are responded to quickly and efficiently and it is great to be working with someone as knowledgeable and enthusiastic as Dympna.”
— Raeanne Verlegh, Business Development Manager, National Trust for Scotland