Technology
Net Affinity
Net Affinity simplifies the lives of hoteliers by delivering commercial success through direct bookings for independent, resort and group hotels. Our platform uses the latest booking engine technology on the market, driving a rapid increase in direct business and enabling hoteliers to focus on creating the best guest experience possible.
Feature-rich, lightning-fast mobile compatibility, an eCommerce shopping cart, two step booking process, and exclusively direct integration with Meta search channels, it's designed to cater for guests’ every need – but with hoteliers’ needs at its core.
This new piece of technology has been built from the ground up, with years’ worth of our knowledge and learnings applied. Hosted using the most modern cloud infrastructure and with an integrated business intelligence dashboard, we are able to artfully link all of your tech together, propelling your systems toward extraordinary heights whilst maximising upsell opportunities and increased revenue.
Our team includes some of the brightest and most innovative minds in the business. Their knowledge and commitment to always providing the best service possible has led us to where we are now – the future of booking direct.
Jake Dazely
Business Development Manager
A Case Study: The K Club
134 Room 5 star Hotel, Spa and Golf resort in Kildare, Ireland. 550 acre estate, previously hosted the Ryder Cup. It’s also hailed as a premier wedding venue, and a haven for leisure and business travellers alike.
In late 2022, The K Club decided it needed to enhance its online presence and drive growth. Their existing methods felt disjointed across different companies, and the website was not working for the company. So, in November 2022, they aligned with Net Affinity, embarking on a journey of digital transformation.
Implementing a new booking engine, marketing, and website design services, The K Club was able to form a cohesive digital strategy, aligning with their vision of elevating the guest experience and expanding their market reach.
Bookings made on the brand website have increased by an incredible 88%, while room nights booked have increased by 78%.
Revenue booked on the brand website is up by 42%, and stayed revenue from the brand website increased by 5%.
Net Affinity built a bespoke site for us to enable us to deliver what we need. The process was good, the team was very helpful and responsive. We have monthly calls to help keep everything on track, as well as on-site meetings, but the support team comes back very quickly on smaller issues, too. We get on with the team so well and feel that they do genuinely care!
— Orla Canavan, Marketing Manager at The K Club