Marketing

Sound Bite PR

Sound Bite PR is a communications agency that works exclusively in hospitality and tourism.

We work to draw out the stories behind the business, reaching your target audiences in a cost-effective and targeted way.

Our team live and breathe hospitality. We’ve worked on the ground in hotels, giving us unusual insight into the realities of the sector.

Our nationwide network of clients ranges from restaurants with rooms and self-catering units to international resort hotels and chains.

Whether you’re at the early stages of development or are an established hotel, we’ll tell you honestly what works.

PR

We have an unrivalled knowledge of the media you need to be talking to reach your target market. Our press office function will act as an extension of your team from identifying your stories and issuing press releases to arranging media visits and helping our clients position themselves at the forefront of the industry. We are experts in launching new venues and have particular expertise in F&B promotion. Should you need help in a crisis, our expertise and knowledge of both media and social media will help you to navigate any bumps in the road and take back control.

Digital Marketing

We’ll work to ensure your digital marketing is truly effective. This ranges from strategic advice, digital audits and newsletter management to social media management and digital partnerships designed to drive traffic. Our content creation team can create and package photography and video that provides visibility and increased engagement. We are experts in influencer marketing and can tell the bloggers from the blaggers.

William Gorol, founder of the highly successful software company, Procure Wizard, sold the company in 2018 and then started up triSaaS. The company developed eSource Wizard, innovative software that significantly simplifies tendering and contract management. Since then, the company has created equally impressive products including Logit, which was launched in 2022.

Logit’s all-in-one solution brings together the various moving parts of managing tasks, improving efficiencies and performance in one flexible platform. The aim is to replace the multiple systems Hospitality operators currently use with one solution that offers significant time- and cost-savings. Logit simplifies the entire operations by automating workflows, digitising checks and documentation, and automatically notifying the right people when there is an issue. The digital platform allows operators to manage work and teams more efficiently from any mobile device.

Emma McVeigh

Account Director

Jessica Sneddon

Co-founder & Joint Managing Director

Martha Bryce

Co-founder & Joint Managing Director

A Case Study: Mingary Castle

Mingary Castle is perched on a picturesque promontory on the west coast of Scotland on Ardnamurchan Estate. A 13th century castle, it was restored to its former glory in 2016 and in 2021 it reopened as a restaurant with rooms. It is run by chef patron Colin Nicholson and has four bedrooms.

Owner Colin Nicholson wanted to put Mingary Castle on the map as a culinary destination. Using a mix of digital marketing and PR we set out to raise his profile and that of the business in order to increase awareness of the business and drive bookings.

Media coverage: Regular coverage in top tier press including The Times, Conde Nast Traveller, The Observer, Scottish Field, Tatler, BBC Good Food. The Caterer

Awards: 2022 Scottish Excellence Awards’ Best Newcomer; 2023 Good Hotel Guide’s Editor’s Choice; 2024 AA Restaurant with Rooms of the Year for Scotland and The Scotsman Scran Chef of The Year; 2023 and 2024 The Times Top 100 places to stay in Britain

ROI: 4,400% from social media advertising campaigns

“We have worked with Sound Bite PR for two years now, their knowledge of PR and Marketing has been extremely helpful in growing the reputation of our young business. Sound Bite have always had excellent resources and advice for assisting us with guiding Mingary Castle in the right direction. They have helped us with applications that have led to many awards being achieved as individuals and for Mingary Castle. Our main account team have been delightful to work with, they are very friendly and professional. We highly recommend working with the team at Sound Bite PR“