Direct AI-driven Booking Channel Optimisation
The Hotels Network
The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalisation options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalisation uses machine learning to predict user behaviour and automatically tailor messaging and offers for each user. BenchDirect’s benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalised booking experiences.
THN is proud to have been recognised for the company’s product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
Ellie Claessens
Market Manager (UK & Ireland)
ec@thehotelsnetwork.com Please quote ‘Buell Hospitality’
Ellie Claessens
Marketing Manager
A Case Study: Small Luxury Hotels of the World
Small Luxury Hotels of the World (SLH) is a global collection of 500+ independently owned luxury hotels across 90+ countries. With an average of 50 rooms, SLH properties offer intimate, high-end experiences, from rainforest retreats to alpine chalets. The brand ensures exclusivity, personalisation, and top-tier hospitality.
The goal was to enhance conversion rates by optimising the direct booking experience from the moment visitors land on the hotel website. Using THN’s full-stack growth platform, including Exit Messages, Price Comparison, and Predictive Personalisation, the team aimed to improve engagement and boost direct bookings for SLH.
By leveraging THN’s Personalisation products, including Predictive Personalisation’s machine learning algorithms, Small Luxury Hotels of the World boosted conversion rates, bookings, ABV, and revenue. Campaigns like “Suite Deal” (2x ABV) and “Spa & Gourmet” (3x ABV) effectively targeted different user segments, driving high-value bookings.
“We value the quick and seamless integration THN offers when a new hotel joins our brand, as well as the real-time reports that help us monitor price disparities and allow us to take immediate action to ensure we maintain our Best Rate Promise.”
— Richard Hyde, Chief Operating Officer at Small Luxury Hotels of the World